När Suzuki 2006 skulle göra reklam för nya XL7 användes skuggan av en Intruder/Boulevard. Riktigt effektfullt! Som namedevolment.com skriver:
Suzuki’s “Way of Life” campaign makes a nice link between its motorcycles and automobiles under the tagline “It’s gonna be a great ride,” which they refer to as a “themed mnemonic.” Nice solution to how one brand name can leverage its motorcycle and automobile associations in a seamless manner.


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